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Kara Lilly is a professional cyclist and writer, sharing her passion for both sports and storytelling. The project’s goal was to design a minimalist WordPress website that effectively hosts Kara’s articles, the Undaunted Project, and cycling content for fans and supporters.
The main challenge was creating a clean, visually appealing website that catered to two distinct audiences: athletes and artists. Additionally, the website needed to balance Kara’s personal stories with professional cycling content while maintaining ease of reading and navigation.
The solution was a minimalist and monochromatic website with a white background to allow the content to stand out clearly. Key design elements include:
The website successfully delivered a professional platform where Kara could share her dual passions for writing and cycling, creating a compelling online presence that reflects her personality and professionalism. Fans and readers can now enjoy her content across devices, with an enhanced reading experience and easy navigation.
