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Radiomed is a generalist radio station based in Cap Bon, Tunisia, aiming to establish a strong and recognizable brand presence. This project involved creating a brand identity from scratch, including logo design, brand guidelines, and a comprehensive digital and print design system to enhance Radiomed’s visibility and engagement.
Radiomed required a complete brand identity to effectively connect with both regional and national audiences. The primary challenges included developing a cohesive visual identity and ensuring consistency across various digital and print platforms, while also designing user-friendly digital interfaces.
To address these challenges, I provided a comprehensive branding and digital design solution:
Sizes and Clear Spaces
Minimum size specification ensure that the logo lockup remains legible in all applications. The logo lockup should never be reproduced smaller than the indicated size :
The icon has been designed according to iOS app icon guidelines with a few modifications to achieve optimal readability, yet maitain consistency with the iOS ecosystem.
The Android icon has been created based on Google Material Design Guidelines. I chose the circle as the main icon shape to achieve better shape contrast.
